For the marketing circle, if you have to give the marketing keywords of 2018, uncle believes that it is "tremble".
I still remember the scene of the first Marketing Summit in Shanghai on April 3, when my uncle wanted to take a friend into the meeting and was blocked by the burly security.
Since then, my uncle has watched trembler burn for a whole year, and in the last week of 2018, trembler left this year's campaign for marketing to automobiles.此后，大叔眼睁睁看着抖音整整火了一年，而在2018年的最后一周，抖音把今年营销的收官之战留给了汽车。
Today, the 2008 annual trill of the automotive industry is held in Beijing.
In the morning, Wen Linfu, a senior scientist in Byte Jump Artificial Intelligence Laboratory, first disclosed the AI algorithm logic of dithering, and analyzed in detail how dithering systematically enabled short video content with AI. Chen Duye, general manager of Byte Jump Marketing Center, introduced in detail from five dimensions: traffic, word of mouth, data, fans and transformation. Create the logic of "automobile marketing jitter model".
In the afternoon, the tremolo gave its methodology in detail - "Thirty-six Strategies of Automobile Marketing", from providing an open platform to product operation tools and content creation methods.
Uncle believes that for the first time, the government has interpreted the AI marketing of trembler in such a complete way from principle to methodology. This is the most valuable content of this trembler automobile summit. The uncle's team has carried out the most important five items to interpret.
1. What is the "jitter model"?
First, synchronize a set of latest tremble data: the daily active users of tremble exceeded 200 million in October 2018, the monthly active users exceeded 450 million, and the daily average video playback exceeded 20 billion.
On the spot, trembler has been emphasizing and redefining a marketing method: trembler model!
What is the jitter model? Uncle's understanding is scarcity, this thing can only be done by tremble, which is put in tremble the most effective.
Taking automobile marketing as an example, Chen Duye believes that there are several painful points in traditional digital marketing, including the increasing proportion of invalid traffic, the rising cost of word-of-mouth content, and the challenges of big data marketing of automobiles. All of these need more effective solutions, while the upgrading of trembler in platform, users, technology, products and content. Change can solve the marketing dilemma of automobile industry panoramically.
She pointed out that "jitter model" is not only marketing link management, but also can greatly shorten the path of consumer decision-making, allowing users to interact with brand depth through immersion experience, directly affecting consumer decision-making.
Two data are the best illustrations. One is that the way mobile netizens get information is evolving in short video, which used to rely entirely on words and pictures. In 2018, the growth of text is negative, and the growth rate of short video is the fastest, exceeding 50%. The other is that video content has a great impact on users'decision-making on car purchase, exceeding 50%. The tremolo platform has a high willingness to buy cars. Households account for more than 40% of automobile users.
So the question arises, how can we realize the jitter model? The biggest support behind it is the AI algorithm.
2. Is the computer's vision close to that of human beings?
Wen Linfu believes that computer vision algorithms are leading global change. In the case of the iPhone X, FaceIP replaced TouchID for the first time, which is Apple's innovation. The innovation of tremolo in artificial intelligence is to give computers the ability to approach human vision.
How to explain it? Computers with artificial intelligence algorithms can now quickly identify what a short video is doing. For example, you upload a 10-second picture of the Russian World Cup on trembler. The trembler AI computer will immediately classify the video as football. The accuracy is currently as high as 99%.